Brenntag’s Clean, Pure & Simple Concept

Michael Wilkop, Marketing Manager Cosmetics EMEA, presents Brenntag as a leading international distributor of a comprehensive range of cosmetics ingredients. He specificly points out what the company’s strength are. Mr. Wilkop shows how Brenntag manages to recognize market trends at an early stage and how the Brenntag team responds to those trends.

Dr Francois Bouton, Business Development Manager Cosmetics EMEA, talks about the highly-skilled teams in Brenntag’s cosmetic laboratories all over Europe. Dr Bouton presents the In-Cosmetics novelties development by the team in Amiens and explains what the “Clean, Pure & Simple” concept is all about. He points out that a lot of cosmetic brands are looking for simpler formulations with less ingredients and illustrates how the Brenntag formulators managed to meet this challenge.

Recognize market trends at an early stage

Michael Wilkop, Marketing Manager Cosmetics EMEA, presents Brenntag as a leading international distributor of a comprehensive range of cosmetics ingredients. He specificly points out what the company’s strength are. Mr. Wilkop shows how Brenntag manages to recognize market trends at an early stage and how the Brenntag team responds to those trends. 

The Clean, Pure & Simple concept

Dr Francois Bouton, Business Development Manager Cosmetics EMEA, talks about the highly-skilled teams in Brenntag’s cosmetic laboratories all over Europe. Dr Bouton presents the In-Cosmetics novelties development by the team in Amiens and explains what the “Clean, Pure & Simple” concept is all about. He points out that a lot of cosmetic brands are looking for simpler formulations with less ingredients and illustrates how the Brenntag formulators managed to meet this challenge.

What does “Clean, Pure & Simple” mean?

As the Cosmetics market is looking for less ingredients in the formulation, we created a formulation with less than 10 ingredients = SIMPLE

Most of the ingredients involved in the formulation of our Makeup Remover Stick are nature-based ingredients. The formulation for our Chantilly de Douche (Shower Whipped Cream) only contains ingredients certified by ECOCERT = PURE

Those two formulations are very trendy as they are useful as well as functional – you do not need water to use the stick and still are able to remove all kind of makeup.

The aeresol format of the shower whipped cream allows you to measure the exact amount of product you need to wash and moisturize your skin = CLEAN

For further information, please contact:
Brenntag Holding GmbH, Messeallee 11, D-45131 Essen, Phone +49 201 6496-0, michael.wilkop@brenntag.de