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Alessandro Prestini, CEO of Premi explains why he had to transform his father’s fine fragrance business into a business integrating design and packaging, and now targeting the market segments fine fragrance, home fragrance, skin care as well as colour cosmetics. Starting from the company’s main designs, Premi helps customers personalise their product using the company’s multi-material expertise. Prestini also talks about the latest award-winning developments of the company.

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